2008/09/26

Impressive Branding! 0809uchoose draws 8 million Nigerians to Etisalat’s web site in 1 week

Etisalat Nigeria witnessed an influx of visitors to its web site as Nigerians sought to reserve special numbers on Etisalat’s network. The website apparently had over 8 million hits in less than one week with thousands already reserving their special numbers on Etisalat’s network. It is now in the the top 100 sites visited in Nigeria!

Speaking on the development, Etisalat’s Vice President of Marketing, Wael Ammar, said ‘we are excited that Nigerians are reserving their numbers already in thousands. This is indeed a unique opportunity to join an outstanding network and enjoy free airtime for life’. He went on further to state that the company had expanded the technological backbone supporting the unique 0809uchoose website to cope with increased traffic and ease the registration process for would-be subscribers.

Etisalat’s 3-in-1 welcome package to subscribers was announced last week and tagged 0809uchoose. It gives interested Nigerians and subscribers of existing mobile networks an opportunity to choose any of the one million lines available within the 0809 8 000 000 – 0809 8 999 999 range. Apart from the Gold, Silver and Bronze range of numbers which attract a nominal charge, 95% of the numbers are free and so are the SIM cards.

All subscribers who reserve and eventually get any of the 1 million numbers available will also get 300 seconds of free airtime each and every month (which can be used on and off net) for the rest of their life time as long as they remain on the Etisalat network. Director Brands and Communications, Etisalat Nigeria, Yinka Akande, has also promised that this is only the beginning of exciting times for GSM subscribers in Nigeria as Etisalat is set to introduce more exciting innovations that will make subscribers enjoy more on the network.

At the moment, the company has also kicked off the road shows for its 0809uchoose campaign in 6 cities across Nigeria. The cities are Lagos, Ibadan, Port Harcourt, Kano, Kaduna and Abuja. The road shows will afford Nigerians an opportunity to meet with sales ambassadors of Etisalat who will help them reserve their own numbers on the network.source

Now that is why I love Brand Marketing! What do you say readers? Did you reserve a number? I want to know!

1 comment:

Mostafa Hussein said...

They did the same thing in Egypt when they first launched their service a year ago.